Frequently Asked Questions
Quick answers to common questions about Attribr.
What is Attribr?
Attribr is MRVL's install attribution and 30-day retention SDK. It tracks where your users come from - which channels convert, which campaigns stick - so you know where to put the next pound of budget.
How do I integrate the Attribr SDK?
iOS: add the Attribr Swift package via Swift Package Manager and call Attribr.initialize(apiKey:), Attribr.setConsent(.granted), and Attribr.trackLaunch() in your App entry point. Android: add the Kotlin SDK via Gradle and call the equivalent methods in Application.onCreate(). Full step-by-step guide at attribr.dev/docs.
How do I generate an API key?
Log into the Attribr dashboard, go to Settings → API Keys, and create a new key for your app. Keys follow the format attr_live_{appcode}… and are 50 characters total.
Why aren't installs showing up in my dashboard?
Check that: (1) Attribr.trackLaunch() is called on every app open, not just first launch. (2) Your API key is correct and live (not test). (3) The SDK is initialised before trackLaunch() is called. If the issue persists, email us with your app code and we'll investigate.
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